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包裝如何影響電子產品的營銷
本站編輯:xghl  發布日期:2019-12-15 17:04   瀏覽次數:
就像俗話說的那樣,第二印象遠遠沒有第一印象來的那麽深刻。就像你的消費者對你的電子產品沒有任何關注之前,這些顧客則將首先看到你的包裝。以下是電子產品包裝在營銷中至關重要的3種方法。
 
1.突出標誌
 
當你看到某人拿著蘋果公司出的一係列產品時,由於他們具有可識別的標誌,你通常會馬上認出來。雖然不是所有的標誌都是一眼就能認出來的,但一個顯眼的標誌會吸引人們的注意力,一個顯眼的標誌實際上可以使人們想要更多地了解該產品。
 
大型品牌在設計標誌時會如此認真是有原因的,因為一個顯眼的標誌能在包裝盒上總結出品牌所代表的一切,並反映出品牌的個性。
2.顯示你的關心程度
 
在越來越注重產品包裝的時代中,蘋果公司的包裝卻變得越來越細微。為什麽這樣子做呢,因為蘋果公司想要表明,他們不僅關心自己的產品和消費者,而且也關心地球環境。蘋果公司是最早開發為電子產品設計紙質包裝的公司之一,現在有71%的消費者表示,他們很可能會購買紙質包裝的產品,而不是塑料等其他材料。
 
想象你的顧客像聖誕節的孩子一樣熱切的等待著你的禮物,而你給孩子們的節日禮物僅僅隻用簡單的牛皮紙材質來包裝,然後說這是一個非常棒的包裝,你認為這樣子能達到他們的預期要求嗎,你應該希望你的消費者在聖誕節那天打開包裝時就像收到了很大的驚喜一樣。如果你能做到這一點,那麽你可能會建立忠實的追隨者。
3.包裝的質量反映了產品的質量 
作為重點,這是蘋果公司最閃耀的領域。蘋果公司是全球最受尊敬的品牌之一,其標誌也是最廣為人知的品牌之一。然而,蘋果公司花費在設計產品包裝上的時間和精力,幾乎和他們設計實際產品的時間和精力一樣多,他們每一個盒子適合每一個產品,顯然是專門為那個產品設計的。雖然你可能沒有足夠的預算來設計和蘋果公司一樣的高質量包裝,但你至少可以選擇高質量的材質。
包裝之於產品,猶如衣服之於人,你的著裝方式和產品包裝方式也很重要。你的著裝向世界表明了你的身份,你的包裝也是如此。
As the saying goes, the second impression is far less profound than the first one. Just as your customers will see your packaging first before they pay any attention to your electronic products. The following are three critical methods of electronic product packaging in marketing.
 
 
 
1. Prominent signs
 
 
 
When you see someone holding a range of Apple products, you usually recognize them immediately because they have recognizable logos. Although not all signs can be recognized at a glance, a conspicuous sign will attract people's attention. A conspicuous sign can actually make people want to know more about the product.
 
 
 
There's a reason why large brands are so serious when they design their logo, because a prominent logo can summarize everything the brand represents on the packaging box and reflect the personality of the brand.
 
2. Show your concern
 
 
 
In the era of more and more attention to product packaging, Apple's packaging has become more and more subtle. Why do they do this, because Apple wants to show that they care not only about their products and consumers, but also about the earth's environment. Apple was one of the first companies to develop paper packaging for electronic products. Now 71% of consumers say they are likely to buy paper packaging products instead of other materials such as plastic.
 
 
 
Imagine that your customers are eager to wait for your gifts like children at Christmas, and the holiday gifts you give to children are only wrapped in simple kraft paper, and then say that this is a very good package. Do you think this can meet their expectations? You should hope that your customers will be surprised when they open the package on Christmas day Same. If you can do that, then you may build loyal followers.
 
3. The quality of packaging reflects the quality of products
 
 
 
As a key point, this is Apple's brightest area. Apple is one of the most respected brands in the world, and its logo is also one of the most well-known brands. However, apple spends almost as much time and energy designing product packaging as they do designing actual products. Each box is suitable for each product, which is obviously specially designed for that product. Although you may not have enough budget to design high-quality packaging like apple, you can at least choose high-quality materials.
 
Packaging is to products what clothes are to people. Your way of dressing and product packaging are also important. Your dress shows the world who you are, and so does your packaging.
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